SEO · AI search · Websites

Get found on Google and in AI answers.

I’m Sunny, an SEO consultant and website builder. I’ve led organic growth for UK and European consumer brands since 2006, and today I head SEO, web and analytics across 30+ websites across EMEA.

Sunny Matharu

Brands I’ve helped grow

Hillarys
Thomas Sanderson
Luxaflex
Graysons Solicitors
University of Nottingham
Tutorful
Fasade Produkter
Kjells Markiser
Markisemannen
Online Mortgage Advisor
Online Money Advisor

Coverage earned in

  • BBC
  • The Guardian
  • Metro
  • The Sun
  • Huffington Post
  • Telegraph
  • House Beautiful
  • T3

Meet Sunny

Nearly 20 years in search, and I still enjoy every puzzle.

I started in SEO in 2006 and have been lucky to lead search for multi national brands such as Hillarys, Thomas Sanderson, Luxaflex, Online Mortgage Advisor and many others to help them recover after major Google updates, and build in house SEO teams along the way.

I also build websites and consult with smaller brands, so my advice is always grounded in what’s realistic to deliver. If you’d like a second pair of eyes on your site, I’m always happy to chat.

What I do

Whether it’s a one off project or ongoing support, I can help with both the strategy and the hands on work.

Grow

AI search visibility

Help your brand show up in Google AI Overviews, ChatGPT and Perplexity.

Grow

Technical SEO audits

Crawl, indexing, architecture prioritised by impact.

Grow

Algorithm recovery

Understand why traffic dropped and plan a steady route back to growth.

Build

SEO first websites

New sites built with search in mind from the very start.

Build

Migrations

Careful platform and domain moves that protect the rankings already established.

Build

Tools and microsites

Calculators and interactive pages people find useful enough to share.

How we’ll work together

A simple, collaborative process, with search considered from the start.

01

Discover

Getting to know your business, customers and competitors to spot the best opportunities.

02

Plan

A prioritised roadmap: structure, content, technical fixes and authority.

03

Deliver

Hands on work, or clear briefs for your developers and writers.

04

Report

Reporting on rankings, AI visibility, traffic and leads.

Curious how your site could perform better?

Let’s have a relaxed, free 30 minute chat. I’ll take a look at your visibility across Google and AI assistants beforehand, so we can make the most of the time.